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Creating a better wedding planning experience.

My mission is for you to feel supported throughout the planning process. It’s essential to have a trusted partner to guide you through all the big decisions and small details. I’ll empower you with the tools to overcome overwhelm and make the most of your preparation for the perfect day.

What to Consider When Planning a First Look
Samantha Gruwell Samantha Gruwell

What to Consider When Planning a First Look

Most couples choose to incorporate a ‘first look’ into their pre-ceremony events. Seeing and spending a moment with your fiancé before guests arrive can be a wonderfully personal and emotional moment and a great way to alleviate some pre-ceremony jitters. It’s also a great photo-op that can provide wonderful images you’ll cherish forever, providing the added benefit of extra time to mingle with your guests during cocktail hour! There are, however, other factors to consider when integrating it into your day-of timeline.

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The Difference Between a Planner and a Coordinator
Samantha Gruwell Samantha Gruwell

The Difference Between a Planner and a Coordinator

Every wedding is unique, just as no two couples are alike. Each has its own story, communities, perspectives, tastes, values, and budgets. While every love story deserves celebration, the ways they are celebrated can be vastly different. Regardless of the size or scale of the event, it’s important to have help, either along the way or on the day.

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Five Signs It’s Time to Hire a Planner
Samantha Gruwell Samantha Gruwell

Five Signs It’s Time to Hire a Planner

Planning a wedding should be both exciting and enjoyable. Without a solid plan, it can quickly become lengthy, expensive, and overwhelming, especially when trying to tackle everything without the help of a professional. That’s where I come in.

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